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# PHANTASIA CONSULTING

We build holistic marketing strategies for the automotive and motorcycle industry.

## Sitemaps

- [XML Sitemap](https://phantasia.consulting/sitemap.xml): Contains all public & indexable URLs for this website.

## Posts

- [3 Ideas for OEMs to Increase BEV Sales (Fast)](https://phantasia.consulting/3-ideas-for-oems-to-increase-bev-sales-fast/) - This article addresses the critical challenges of electric mobility going mainstream and provides three practical ideas for OEMs to solve them.
- [Ignition On: The Role of Petrol Cars in the Electric Era](https://phantasia.consulting/1-minute-automotive-product-strategy-the-future-of-petrol-cars/) - The gasoline car is planned to go extinct by 2035. Yet its fascination remains unbroken. What role will the combustion engine play in the future?
- [Same Same But Different – OEM Product Portfolios](https://phantasia.consulting/1-minute-automotive-product-strategy-similar-portfolios/) - How come most OEMs have very similar products? Multi-brand OEMs, in particular, create base models and slightly modify them for several brands.
- [Product Quality: Why Have Our Cars Become so Plastic?](https://phantasia.consulting/1-minute-automotive-product-strategy-plastic-cars/) - In countless applications, plastic is the best option to make a car better. However, often it is only the cheaper substitute for higher quality materials.
- [Automotive Design Strategy: Skeuomorphic BEV Design](https://phantasia.consulting/1-minute-automotive-product-strategy-skeuomorphic-design/) - Skeuomorphic design – retaining design cues of the petrol era that are no longer functional – impairs the brands in the new era.
- [New BEV Product Strategy: Why Electric Mobility Is Misunderstood](https://phantasia.consulting/1-minute-automotive-product-strategy-electric-mobility/) - A vastly improved second generation of products is already available why does demand still favor petrol cars?
- [Automotive Communication Strategy: What Happened to Automotive Advertising?](https://phantasia.consulting/1-minute-automotive-communication-strategy-car-advertising/) - Myriads of digital channels have increased the complexity of advertising exponentially. Ads alone no longer work to shape or differentiate a brand.
- [Automotive Strategy: The Superpower of Traditional Brands](https://phantasia.consulting/1-minute-automotive-brand-strategy-traditional-brands/) - Electric mobility reshuffles the cards in the automotive industry. Suddenly, newcomer brands drive innovation. But traditional OEMs have an untapped superpower.
- [Car Brand Positioning in a New Era of Mobility](https://phantasia.consulting/car-brand-positioning-in-a-new-era-of-mobility/) - Despite standardized technology, most car brands still derive their positioning from the product—how can they stand out in a new era of mobility?
- [Holistic Marketing – The Marshmallow Experiment In Real Life](https://phantasia.consulting/holistic-marketing-marshmallow-experiment/) - The biggest delayed gratification for implementing a holistic strategy is a significant competitive advantage: an amazing and consistent customer experience.
- [The Electrifying Potential of Motorcycles in New Mobility](https://phantasia.consulting/1-minute-automotive-product-strategy-motorcycles-new-mobility/) - Why is it that motorcycles are an exotic choice for commuting in the Western world? Let’s dive into new mobility – a segment ignored by the motorcycle industry.
- [Harley-Davidson Product Strategy – The New Pan America](https://phantasia.consulting/harley-davidson-product-strategy/) - In this article, we are going to look at the DNA of Harley-Davidson, its off-road potential, and the Pan America’s brand compatibility.
- [Automotive Brand Strategy: Lancia's Promising Future](https://phantasia.consulting/lancia-brand-strategy/) - Lancia is the sleeping beauty in Stellantis’ portfolio. Let's take a look at the brand's potential and why its best days are possibly yet to come.
- [How Sustainability Could Trigger a Golden Era of Formula 1](https://phantasia.consulting/how-sustainability-could-trigger-a-golden-era-of-formula-1/) - Ironically, the transition to environmentally friendly mobility could trigger a new golden era of racing and revolutionize the legacy of the sport.
- [Automotive Brand Strategy: How Brands Can Evolve Into Electric](https://phantasia.consulting/automotive-darwinism-how-petrol-brands-can-evolve-into-electric/) - Electric cars still appear to come with sacrifices – here is why, up until now, OEM brands seem to be missing their greatest opportunity in this new era.

## Pages

- [PHANTASIA | Automotive Marketing Consulting and Strategy](https://phantasia.consulting/) - We build holistic marketing strategies for the automotive industry comprising brand, product, and communication to create the ultimate brand experience.
- [Brand Meaning](https://phantasia.consulting/brand-meaning/) - MONTHLY NEWSLETTER Beyond Features Insights on differentiation, brand strategy, product strategy, and design in the automotive industry. As technology, design, and features become increasingly comparable, what creates genuine customer preference? BEYOND FEATURES explores the strategic questions behind brand relevance, customer preference, and long-term competitive advantage in the automotive industry. Each month, Beyond Features delivers strategic
- [Welcome](https://phantasia.consulting/welcome/) - Thank you for confirming your email. You are now subscribed to Beyond Features. For more regular updates please follow us on LinkedIn.
- [Beyond Features](https://phantasia.consulting/beyond-features/) - MONTHLY NEWSLETTER Beyond Features Insights on differentiation, brand strategy, product strategy, and design in the automotive industry. As technology, design, and features become increasingly comparable, what creates genuine customer preference? BEYOND FEATURES explores the strategic questions behind brand relevance, customer preference, and long-term competitive advantage in the automotive industry. Each month, Beyond Features delivers strategic
- [Privacy Policy](https://phantasia.consulting/privacy/) - With our privacy policy we would like to inform you which types of your personal data we process for which purposes and in which scope.
- [Legal Notice](https://phantasia.consulting/legalnotice/) - PHANTASIA GmbH & Co. KG, Donnerstrasse 10a, 22763 Hamburg, Germany
- [Automotive Product Strategy – PHANTASIA CONSULTING](https://phantasia.consulting/automotive-product-strategy/) - Read our latest in-depth articles and 1-Minute Automotive Product Strategies here.
- [Automotive Marketing Strategy – PHANTASIA CONSULTING](https://phantasia.consulting/automotive-marketing-strategy/) - Read our latest in-depth articles and 1-Minute Automotive Marketing Strategies here.
- [Automotive Communication Strategy – PHANTASIA CONSULTING](https://phantasia.consulting/automotive-communication-strategy/) - Read our latest in-depth articles and 1-Minute Automotive Communication Strategies here.
- [Automotive Brand Strategy – PHANTASIA CONSULTING](https://phantasia.consulting/automotive-brand-strategy/) - Read our latest in-depth articles and 1-Minute Automotive Brand Strategies here.

## Downloads

- [2024_3_Ideas_for_OEMs_to_Increase_BEV_Sales](https://phantasia.consulting/download/4048/?tmstv=1788884856)
- [The Electrifying Potential of Motorcycles in New Mobility](https://phantasia.consulting/download/3987/?tmstv=1788884856)
- [Ignition On: The Role of Petrol Cars in the Electric Era](https://phantasia.consulting/download/3972/?tmstv=1788884856)
- [Same, Same, But Different: OEM Product Portfolios](https://phantasia.consulting/download/3959/?tmstv=1788884856)
- [1-Minute Automotive Product Strategy: Skeuomorphic Design – BEV's Childhood Disease](https://phantasia.consulting/download/3790/?tmstv=1788884856)
- [1-Minute_Automotive_Communication_Strategy_Why_Have_Car_Ads_Become_So_Generic](https://phantasia.consulting/download/3816/?tmstv=1788884856)
- [PHANTASIA_Skeuomorphic_Design-BEV’s_Childhood_Disease](https://phantasia.consulting/download/3811/?tmstv=1788884856)
- [Fake At First Sight: Why Have Cars Become So Plastic?](https://phantasia.consulting/download/3808/?tmstv=1788884856)
- [Holistic Marketing Strategy](https://phantasia.consulting/download/1365/?tmstv=1788884856)
- [1-Minute Automotive Brand Strategy: The Untapped Superpower of Traditional OEMs](https://phantasia.consulting/download/3454/?tmstv=1788884856)
- [1-Minute Automotive Product Strategy: Why Electric Mobility Is Misunderstood](https://phantasia.consulting/download/3522/?tmstv=1788884856)
- [1-Minute Automotive Communication Strategy: Why Have Car Ads Become So Generic?](https://phantasia.consulting/download/3527/?tmstv=1788884856)
- [Car Brand Positioning in a New Era of Mobility](https://phantasia.consulting/download/3126/?tmstv=1788884856)
- [Automotive Darwinism: How Petrol Brands Can Evolve Into Electric](https://phantasia.consulting/download/2955/?tmstv=1788884856)
- [How Sustainability Could Trigger a Golden Era of Formula 1](https://phantasia.consulting/download/2836/?tmstv=1788884856)
- [Harley-Davidson Pan America](https://phantasia.consulting/download/1396/?tmstv=1788884856)
- [Lancia](https://phantasia.consulting/download/2676/?tmstv=1788884856)

## Categories

- [Articles](https://phantasia.consulting/category/articles/)