Automotive Communication Strategy

What Happened to Automotive Advertising?
© Photo by Annie Spratt / Unsplash

What Happened to Automotive Advertising?

Digitization has disrupted advertising in the same way electric mobility has disrupted the automotive industry.

Enjoy this commercial break in our 1-Minute Automotive Communication Strategy!


BMW 3-series, evolution, darwinism
© Photo by Alex Suprun / Unsplash

Darwin would be impressed: Within one model generation, the automotive industry has started a transformation unprecedented in the more than 100-year evolution of the automobile.

In this article, we take a look at the automotive revolution from a holistic marketing perspective and assess why, up until now, OEM brands seem to be missing their greatest opportunity in this new era.


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