Automotive Marketing Strategy

© Photo by Josie Garner /

Holistic Marketing – How A Company Can Benefit From the Marshmallow Experiment in Real Life

In marketing, building long-term value for a company resembles Stanford University’s famous Marshmallow Experiment in real life: Is anybody going to blink when a short-term goal has to be sacrificed for the greater good?

This article provides an inside view into today’s marketing, the advantages of a holistic approach, and how it can work among independent departments and experts – to the benefit of everyone.


BMW 3-series, evolution, darwinism
© Photo by Alex Suprun / Unsplash

Darwin would be impressed: Within one model generation, the automotive industry has started a transformation unprecedented in the more than 100-year evolution of the automobile.

In this article, we take a look at the automotive revolution from a holistic marketing perspective and assess why, up until now, OEM brands seem to be missing their greatest opportunity in this new era.


For more regular updates follow us on LinkedIn.

Do you like our articles? Sign up to our newsletter to get the latest strategic insights.