Automotive Marketing Strategy

© Photo by Josie Garner / Shutterstock.com

Holistic Marketing – How A Company Can Benefit From the Marshmallow Experiment in Real Life

In marketing, building long-term value for a company resembles Stanford University’s famous Marshmallow Experiment in real life: Is anybody going to blink when a short-term goal has to be sacrificed for the greater good?

This article provides an inside view into today’s marketing, the advantages of a holistic approach, and how it can work among independent departments and experts – to the benefit of everyone.

MARKETING    BRAND     PRODUCT     COMMUNICATION

BMW 3-series, evolution, darwinism
© Photo by Alex Suprun / Unsplash

Darwin would be impressed: Within one model generation, the automotive industry has started a transformation unprecedented in the more than 100-year evolution of the automobile.

In this article, we take a look at the automotive revolution from a holistic marketing perspective and assess why, up until now, OEM brands seem to be missing their greatest opportunity in this new era.

MARKETING    BRAND     PRODUCT     COMMUNICATION

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