A pyramid builds up from different standpoints to form one common, holistic perspective.
While each standpoint is a fundamental part of it, the holistic perspective offers a new perception. It puts every piece into context to shape a concept of meaning and direction: The whole becomes more than the sum of its parts.
The pyramid strives for excellence — and persistence. It manifests that it’s up to our imagination – PHANTASIA – and drive to determine what we create and achieve in a world of endless opportunity.
Our perspective is holistic and reaches beyond marketing:
Brand, product, and communication are connected inseparably together — and have to be understood in the context of their industry.
Our strategies provide meaning and direction: We create universally understood concepts that enable seamless collaboration among internal departments and external specialists to create an amazing and consistent customer experience.
Our aspiration is excellence: By combining the power of expertise and the art of creative thinking, we build holistic strategies that give brands a unique territory for the long term.
Automobiles and motorcycles belong to the most emotional product categories. Their allure and sensation of speed have accelerated the 20th century into prosperity and freedom.
In our global age, mobility has become a commodity – and sustainability a key driver. In this era of rationality, fascinating brands account for all the emotion. Their meaning, purpose, and design are the main ingredients for a new level of customer experience.
Brand, product, and communication are connected inseparably together – in stark contrast to the separate departments managing them. The customer does not discern between brand, UX, or the targeted ad in their feed – everything that happens in the name of a company contributes to the big picture.
Our holistic strategies enable individual departments and specialists such as product management, design, and advertising to speak the same language in terms of strategy – and establish seamless collaboration to create the ultimate CX.
The transition to electric mobility has disrupted the automobile industry. How can today’s established car brands, who have carefully crafted their heritage over the years, stand their ground in the future? At the same time, how can newcomers find their distinctive niche in this highly competitive environment?
In this article, we’ll be discussing how car brands can position and differentiate themselves in the new era of mobility – and a new era of marketing.
AUTOMOTIVE BRAND PRODUCT COMMUNICATION
Darwin would be impressed: Within one model generation, the automotive industry has started a transformation unprecedented in the more than 100-year evolution of the automobile.
In this article, we take a look at the automotive revolution from a holistic marketing perspective and assess why, up until now, OEM brands seem to be missing their greatest opportunity in this new era.
AUTOMOTIVE BRAND PRODUCT COMMUNICATION
In marketing, building long-term value for a company resembles Stanford University’s famous Marshmallow Experiment in real life: Is anybody going to blink when a short-term goal has to be sacrificed for the greater good?
This article provides an inside view into today’s marketing, the advantages of a holistic approach, and how it can work among independent departments and experts – to the benefit of everyone.
BRAND PRODUCT COMMUNICATION
Harley-Davidson’s latest model divides the fans: Is the Pan America the most exciting off-road motorcycle of 2021 or is it simply off-brand?
In this article, we are going to look at the DNA of Harley-Davidson, its off-road potential, and the Pan America’s brand compatibility: Are there winning ways ahead or merely bumpy roads?
MOTORCYCLE BRAND PRODUCT
Lancia is the sleeping beauty in Stellantis’ extensive brand portfolio. A brand that shaped the automobile – with inventions like the self-supporting body and design icons such as the Aurelia B20 GT, the Aurelia B24 Spider, and the Stratos – is being awakened by a kiss in a new era of mobility.
In this article, we take a closer look at the fame and glory of Lancia and why its best days are possibly yet to come.
AUTOMOTIVE BRAND PRODUCT
Formula 1 created several golden eras of racing – the front-engine era with legends like Juan Manuel Fangio at the wheel, the subsequent revolution of the “Garagistas” with their Cosworth DFV engine, and the turbo era with 1,500 horsepower in qualifying.
Ironically, the transition to environmentally friendly mobility could trigger a new golden era of racing. In this article, we take a look at the essence of Formula 1 and how the need to evolve could revolutionize the legacy of the sport.
MOTORSPORTS BRAND PRODUCT AUTOMOTIVE
We always start with our four-step holistic diagnosis to fully understand the current status of the brand, product and communication of a new client. The diagnosis gives us a holistic perspective of the company, and allows us to propose a tailor-made offer.
Based on the diagnosis, we build a holistic strategy platform, starting with the next most relevant step.
BRAND: positioning, long-term territory
PRODUCT: portfolio strategy, design strategy, product concepts
COMMUNICATION: communication strategy
INDUSTRY: competitive analysis
Optionally, we help to convey strategic messages to the public: key messages, soundbites, speeches, presentations, and interviews.
The beauty of holistic marketing is excellence and efficiency: Internal departments and external partners can fully focus on their expertise while collaborating through the same strategic platform, which leads to seamless collaboration and an amazing and consistent customer experience.
Get in touch with us to learn more about our four-step holistic diagnosis to get your head start on the competition now.
